Wednesday, 11 October 2017

IB015-Manufacturer of Washing Up Liquids and Detergent Products in the South East

Manufacturer of Washing Up Liquids and Detergent Products in the South East

Ref.IB015
Location South East
Asking Price £315,000

Business Profile
This business has been manufacturing and selling washing up liquids, detergents and cleaning fluids to the wholesale catering market since 1984. During that time the owners have created a well known brand, a loyal customer base, an excellent turnover and a steady profit stream.
The time however has come where the present owners wish to retire and hand over the reins to someone with the necessary enthusiasm to take advantage of the significant expansion opportunities that are available.
The business has outgrown its present premises and as a result, growth and productivity have been constrained to the point where new business and customers are turned away because the present owners do not wish to expand the business.
The client base is long standing and consists of wholesalers to the catering, janitorial and cash & carry sectors. They either order weekly, monthly or bi-monthly. Given the relationship, most customers are given trading terms and a small number pay on delivery.
The business purchases its raw materials and packaging from a small range of suppliers. Its plastic bottles are pre-printed with the brand name in a variety of colours, depending on the contents, or labelled with the customer’s own brand
All products are manufactured on-site and the majority of deliveries are made by the company’s own driver.

Key Strengths:

Trading for over twenty five years, the business brand is obviously a major asset. The lengthy trading history and excellent client relationships are both major strengths to the business.
With such a dominant market position and quality products with unique formulations, the business is able to price to a premium. This has provided a unique trading position which has been consistent over the years.
The business is very well established and all processes are streamlined, allowing for an easy to manage operation that is now ripe for expansion.